In case you haven’t spotted us already, Boux Avenue, the latest and most irresistible lingerie store to hit the high street, will be opening on Thursday 19th April at Westfield W12. Born out of a love of lingerie, nightwear and swimwear, Boux Avenue brings traditional service and superior fit to a luxurious shopping environment. In store you’ll find sleek interiors with luxe finishing touches, where sumptuous silk chemises and beautiful bra sets hang seductively from the rails. Looking for your size? Open boudoir-esque drawers that are lined with rows of gorgeous lingerie sets in sizes 30A – 40H.
Let me introduce myself, I’m Miss B, Boux Avenue’s dedicated blogger, girl about town and lingerie lover extraordinaire. Bringing you the inside scoop on everything from basques and babydolls to flashes and French knickers, I’m your fabulous frontline expert from the gorgeous world of lingerie.
This season we’ve been charmed by the beautiful Ola Jordan, star of Strictly Come Dancing, who’s the latest face of our brand. Ola shows off her softer side in our Spring Romance collection, full of irresistible shades of sweet lilac, blush pink and soft cornflower blue in delicate lace, silky satin and the lightest chiffon. She also turns up the heat in our Summer Brights collection, sporting bold shades, polka dots and gorgeous flirty frills.

We had lots of fun blowing up giant balloons for Ola’s shoot – who said photoshoots were all glamour…
In between the hard work at photoshoots, I’m also planning my summer getaway taking inspiration from our latest swimwear collection. Named after glamorous destinations from Miami to St.Tropez, I’ll be heading to the beach in these bold brights and gorgeous summer prints.
In a gorgeous shade of hot orange, you’ll adore the Aruba bikini. It has a secret hidden boost which creates the most fabulous cleavage. Here’s a sneak peak of our model wearing it on set before being shot – don’t you just love that pop of tangerine lipstick to match. I also love the cute ditsy print on the Ibiza bandeau bikini – bring on the beach parties!
Of course, you can get a close up of all of these beautiful styles when the store opens on the 19th April 2012. Come along to the official grand opening at midday and meet our very own Theo Paphitis who will be cutting the ribbon.
Until then you can browse and shop online at www.bouxavenue.com Looking forward to seeing you at the grand opening on the 19th April.
Lots of love, Miss B x











