Today we look forward to the release of Water for Elephants starring Robertinson, Reese Witherspoon and Christophe Waltz.  The film, based on the acclaimed novel, is set in the 1930s which inspirates Reese’s the signature look in the film of long dresses matched with her short curly tresses.  We asked Danny De Freitas, Style Director at Toni&Guy Westfield London to give us some tips for how to acheive what we’re now lovingly calling the 1930s Reese bob.

1930s coiffure

Shorter waved hair defined the nineteen thirties coiffure.  Hair was primarily worn at chin or just above shoulder length with deeply set waves. The permanent wave (perm) was a popular method to aid the in setting of waves. The look of the thirties was clean,  sleek, and sophisticated. Longer hair would be waved and the length of the hair wrapped in a low bun at the base of the neck.

Reese’s bobbed hair is beautifully set into a period specific finger wave, a style that is usually “wet set” or comb styled on wet hair into ridges and arcs then dried into form.  Reese’s hair colour is a fabulous shade of buttery blond that mirrors the era.  This is a classic and iconic look of the 1930s and with Reese being a circus performer this bouncy cheeky look does the trick (Think britney spears on her circus tour).

To acheive the look work a clean side parting, create a finger wave or waved effect on the hair which should sit around chin or shoulder length.  1930s hair is all about setting the hair and in order to achieve the perfect set then product is everything. I would recommend Label.m Volume Foam and/or build it up with Label.m Blow Out Spray.