This season the Westfield campaign focuses on five key trends to shop for: faux fur, sequins, mod, heritage, statement coats. Some people love changing their wardrobe completely every season but for some it’s an arduous (and expensive) task. But it doesn’t have to be. To update your wardrobe you don’t need to rehaul everything and more often than not all you really need is a key piece. We headed to Westfield London and secured the help of five fabulous bloggers to pick out a key piece for each trend.
Go Mod with Mademoiselle Robot
Laetitia Wajnapel, otherwise known as blogger extraordinaire Mademoiselle Robot, was set the task of finding a key piece for the mod trend.
Heading straight to Topshop, Laetitia picked up this pair of boyish red trousers from for £38 as her key piece for the mod trend and paired them with with a 60s printed jacket and some retro accessories.
Watch the video to see how she picked the piece, what she paired it with and her advice on how to wear the mod trend.
Go Coats with OSOYOU
Jess Markwood, editorial director at OSOYOU had to hunt for the perfect coat. With so many gorgeous coats on the rails Jess was rather spoilt for choice but she decided on one as it worked the masculine tailoring trend but is so classic it would last from season to season, except summer of course (although with our summers you never know), and picked up this coat from Reiss.
The coat, which costs £275, is one of our favourites for winter. Elegant but with an edge and in a beautiful coffee colour. It also comes in saphire blue and red for those who want to wow with colour too.
Go Heritage with Fashion Daydreams
The heritage trend is probably one of the more difficult to make work if you don’t know how.
The trend, which is all about layering different textures and prints, is big news for autumn/winter and it was Reena Rai from Fashion Daydreams who was set the challenge of finding a key piece.
The glitzy blogger chose this Topshop coat for £100. Matched it with straight trousers and some signature heels. Check out Reena’s advice on rocking the heritage look.
Go Sequins with Blah Blah Becky
Sequins are huge news and perfect for party season but they can be difficult to get right.
Too much and you can look like a shiny disco ball which is never a good look.
Becky tried to avoid the sequin dress but got drawn to this amazing dress from French Connection for £165. We love it. We want it. She got it… and here’s how she’s wearing it.
Go Faux Fur with Catwalk Queen
Kate from Catwalk Queen had the challenge of finding a key faux fur piece. From the minute she started shopping Kate was drawn to gilets, and there are some real gems out in the centres at the moment, but it was this £75 gilet from Topshop that won out in the end.
Paired with a long dress from House of Fraser and some killer accessories we love Kate’s final look which you’ll see in the video.












