Bold, bright hair shades are red hot right now! We’ve seen a number of brunettes vamping up their look and embracing the redhead vibe.

At our Christmas light switch on, Rihanna said that she’d been wanting to go red for a while and she’s loving her new look. We agree – she looks amazing!

Want to follow in the oh so fashion-forward footsteps of celebs like Rihanna and Cheryl? Here are a few words of advice from hair expert, Danny DeFreitas of Toni&Guy Westfield London.

“Rihanna is working a statement red, but dont forget there are so many shades to choose from. It’s important to find the right one for you!

To achieve that kind of colour intensity on a naturally dark shade, like Rihanna’s, hair often needs to be pre-lightened. It’s advisable to get some expert advice to  see which tone of red suits you best. We offer free colour consultations at Toni&Guy, so please visit us.

For people who love being on trend but feel like this all over colour is perhaps too much of a statement, then think about going for some under-colour techniques. Try working glimmers of red throughout the hair or adding panels. You can still create and achieve something gorgeous, but a lot less maintenance.”