Denim queen Donna Ida shares her style secrets with us.
How would you define your style?
My style is basic with luxe accessories. Jeans are my uniform, so I wear them everyday from J Brand to Paige to Mih to Nobody…I have so many different pairs to choose from. I wear them with basic tees from Kain or LNA and always wear some signature jewellery and super high heels.
What makes a person stylish?
I believe style is all about confidence. When you feel good in what you are wearing, it really shows.
Who is your style crush right now?
I have a few – Diane Kruger, Rachel Zoe, Nicole Ritchie.
What item can you not live without?
My black Stella McCartney jacket is a classic, it goes with everything.
Is there anyone or anything that inspires your style?
Just simple chic women. I like a timeless look with modern updates.
What is this season’s must have?
Coloured skinnies have literally flown off the shelves at Donna Ida in every colour you can think of including hot pink, red, blue and green.
Name one crime against fashion:
Wearing something you’re not comfortable in……and velour tracksuits.
If you could give one piece of style advice what would it be?
Invest in good quality basics and build your wardrobe on those. Start with jeans!
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