Posts Tagged ‘Louis Vuitton’

27 April 2011: 14:46

Angelina Jolie and Louis Vuitton are a perfect match

Louis Vuitton are known for choosing powerful independent women to front their campaign – predecessors include Madonna, Jennifer Lopez, Scarlett Johanssen and Kate Moss – so today’s confirmation that Angelina Jolie will be the new face of the brand is very fitting.

The elusive, unfeasibly beautiful actress who manages to be mother, a career-woman and humanitarian is the ultimate super woman and is therefore perfectly suited to a brand that epitomises classic style for powerful women.

The actress has always been selective about the campaigns she endorses, having previously modelled for Shiseido and St John, but is known to be a fan of Louis Vuitton and cheif designer Marc Jacobs.   Louis Vuitton is also reportedly paying her a record-breaking £6.5 million, more than double what most celebrities get to endorse brands, for a campaign which is likely to be shot by photographer extraordinaire Annie Liebovitz.  

Louis Vuitton campaigns for previous seasons featuring Madonna, Kate Moss, Scarlett Johansson and Jennifer Lopez

 

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26 April 2010: 09:33

How To Wear… Cycling Shorts

The resurrection of the cycling short on this season’s catwalks was, at first sight, quite shocking. After all, the last time cycling shorts were on the fashion agenda, Kylie was dating Michael Hutchence, Take That were in the charts for the first time, and raves were the latest thing. Back then however, the look was sporty – party goers teamed cycling shorts with body-con dresses, oversized baseball jackets and hi-top trainers.

This time around, the look is thankfully much more sophisticated. Louis Vuitton and Prada showed in their Spring/Summer shows that cycling shorts are not as scary as they first seem. In fact, if you think of them as your summer leggings, you’ll suddenly realise a whole new potential in this sporty attire that you never previously recognised!

For a not-too-scary take on the cycling short look, team them with a long-lined vest and boyfriend blazer. Add a pair of fierce heels and you’ve got the perfect night-time look.

L-R: Boyfriend blazer, £20, New Look; Cycling shorts, £10, Warehouse; Sequin vest, £35, Oasis

If you’re a tad braver on the fashion front, why not copy Louis Vuitton and mix up your prints? We love these floral cycling shorts – add a floral dress in similar tones and some cute lace-up shoes and you’re good to go.

L-R: Amelia dress, £60, French Connection; Floral cycling shorts, £12, Topshop; Lace-up shoes, £35, Miss Selfridge

So, will you be fashion forward enough to try the new cycling shorts? Or do you think they should be resigned to the ‘90s? Tell us your comments below now.

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