David Beckham’s groomed charms may not have been enough to convince FIFA to grant us the World Cup but he has, alongside the likes of Gavin Henson and Peter Andre, managed to influence the average male into spending more time grooming himself. 

While for years men mocked women’s lengthy beauty regimes; scoffing as women painstakingly waxed, blow dried and painted parts of their body.  The tables have officially turned.  As the party season gets into full swing it has been revealed that men are spending longer getting ready than women. 

Research by Debenhams shows that the average British man will spend 98 minutes getting ready for the Christmas party, while ladies spend a comparatively measly 84 minutes.  While women have perfected their routine through years of practice, men are taking more time with shaving, showering, moisturising and even facials, tanning and manicures, in addition to choosing the perfect outfit. 

To help them catch up we’ve picked out a few key items in preparation for this year’s festivities.

Yves Saint Laurent La Nuit de L’Homme, £54.00 Debenhams

Shiseido zen for men aftershave lotion, £40.00, House of Fraser

Acqua di Parma Ultimate travel shaving set, £66.00, House of Fraser

Chanel for him, £42.00 – £58.00, Debenhams

Lancome Renergy 3D cream for men, £45.00, Debenhams

Clinique skin supplies for men,£27.00, Boots