David Beckham’s groomed charms may not have been enough to convince FIFA to grant us the World Cup but he has, alongside the likes of Gavin Henson and Peter Andre, managed to influence the average male into spending more time grooming himself. 

While for years men mocked women’s lengthy beauty regimes; scoffing as women painstakingly waxed, blow dried and painted parts of their body.  The tables have officially turned.  As the party season gets into full swing it has been revealed that men are spending longer getting ready than women. 

Research by Debenhams shows that the average British man will spend 98 minutes getting ready for the Christmas party, while ladies spend a comparatively measly 84 minutes.  While women have perfected their routine through years of practice, men are taking more time with shaving, showering, moisturising and even facials, tanning and manicures, in addition to choosing the perfect outfit. 

To help them catch up we’ve picked out a few key items in preparation for this year’s festivities.

Yves Saint Laurent La Nuit de L’Homme, £54.00 Debenhams

Shiseido zen for men aftershave lotion, £40.00, House of Fraser

Acqua di Parma Ultimate travel shaving set, £66.00, House of Fraser

Chanel for him, £42.00 – £58.00, Debenhams

Lancome Renergy 3D cream for men, £45.00, Debenhams

Clinique skin supplies for men,£27.00, Boots

It’s so ladylike, with cute ruffles on the sleeves and pretty bow details to draw attention to the waist. We love the Peter Pan collar which you’ll spot a lot in Autumn/Winter collections this year.

The shape is 60s-inspired which is big news this season. It’s all about Mad Men styling and femininity. Complete your ladylike look with a chic bag carried in the crook of your arm and a pair of kitten heels.

So ditch the black for a while, and be a lady in red.

60s bow shift dress, Oasis £50

Men in suits, women in slinky pencil skirts – forget the ‘60s, it’s the perfect office wear for today. So to help you channel your inner Joan Holloway or Betty Draper we’ve picked out some of our top Mad Men inspired buys.

This look obviously has ‘60s undertones but don’t go the full hog otherwise you’ll end up looking like you’re going to a fancy dress party. Think pencil skirts, sexy court shoes, twinset cardigans, swing jackets and the ultimate Mad Men accessory – red lippie!

L-R: Limited Edition Dress, £45, M&S; Tipped Cardigan, £38, Warehouse; Black Stiletto, £54.99, Schuh; Chain Scarf, £22, Topshop

Catch Mad Men on BBC4 at 10:00pm every Wednesday.