Mulberry has plenty of reason to celebrate this week. First they picked up the British Fashion Award for Best Designer Brand on Tuesday and now they announce that their profits have risen by a very respectable 38 per cent.
The brand thanks the popularity of the Alexa bag, inspired by model and presenter Alexa Chung, for their rise in profits. The bag was so successful in fact that it created 60 jobs as Mulberry had to extend their Somerset factory to cope with demand. Take that recession!

The Alexa in oak soft buffalo, £750, Mulberry Westfield London
As for 2011, the Alexa may have a contender for the coveted ‘It-bag’ title in the form of the Mulberry Tillie. Like the Alexa, it has a satchel-style strap, but without the signature postman’s lock. Prices for the Tillie will start at £795, though haircalf versions will go for £1750.

The Tillie in oak silky snake print, £795, coming this Spring to Mulberry Westfield London




















