Beauty Review – Shu Uemura hair treatment at Toni&Guy
I was lucky enough to be invited by the new Toni&Guy salon to try their new private Shu Uemura room where I received one of their three ceremony treatments.

The Shu Uemura private room at Toni&Guy salon
What it claims to do:
Tea ceremonies were invented in Japan as the utmost demonstration of respect and rare quality. It symbolizes the paragon of precision, aesthetics and a philosophy of constantly aiming for perfection. Mirroring the tea ceremony, a Shu Uemura Art of Hair beauty ceremony is an exclusive treatment for unique made-to-measure care and a sensorial journey leaving hair silky soft and your whole body relaxed.
You can choose from the following ceremonies:
Karaa Ceremony – 25 mins of colour enhancing care following an in-salon colour service
Intense Ceremony – 25 mins of intense sensorial care to discover the art of hair beauty ceremonies
Deep Ceremony – 50 mins of in-depth and sensorial care. Just like a massage, you choose the oil with the smell that you prefer, based on what your body needs at the time – either relaxing or energising.
Our reviewer says:
I’ve struggled with my hair condition ever since moving to London from Melbourne where the water is soft and less damaging. I opted for the Deep Ceremony treatment conducted by Danny, a trained Shu Uemura specialist. Danny’s full of Shu Uemura knowledge and is such a pleasure to chat with.
You can choose an invigorating or relaxing cleansing scalp massage, (both inspired by the art of shiatsu). I chose the relaxing option.
First warm scalp oil was massaged into my hair. That was washed out with shampoo and the treatment was applied. My treatment was Silk Bloom which helps to repair damaged hair. Your treatment would be bespoke based on your needs.
The deep treatment was followed by a head, arm and shoulder massage in rhythms of 3 (taken from tea ceremonies). Every product used during the treatment (including the brushes and mixing bowls) are all Shu Uemura, making it feel like a really bespoke and special treatment.
Final verdict:
Not only was I as relaxed as if I’d been for a body massage, but my hair felt absolutely amazing too! My hair had a silk-like feel without being greasy or heavy. I’d definitely recommend this treatment to anyone who wants to improve the condition of their hair. There’s a reason why Shu Uemura products are a hot favourite among celebs like Jennifer Aniston!
Toni&Guy Westfield London is only one of two Toni&Guy salons in the UK to offer the treatment and the only salon to offer a private room. To make a booking phone 0208 749 5899
Reviewed by Dearne